The clients Spear Street capital and JLL wanted to rebrand the destination in Cherrywood as the home for life sciences in Ireland. It’s where lifestyle and energy combine to create a connected destination with easy access to all the cultural and social highlights that modern Dublin has to offer. 

The brief was to create something different and fun that differentiated the area from other similar campuses in Ireland.

I was creative lead on this project in Originate Creative. The graphic device which is called The Meta, divides, resizes and ultimately facilitates any image or messaging, making it more flexible and a functional space as a graphic device. Elements of the device act as parenthesis around the subject matter, allowing us to infer the dynamic nature of The Campus.

Assets included Brand Identity, Interior concepts for brake out areas, Storyboarding for Video, Music and Audio, Brochureware, Illustrations, Art Direction and writing briefing for photography shoot.