Dara is an online Irish Dating site that was set up by Gráinne Barry, SVP Global Operations at Stats Perform. I have worked with Grainne on several start ups.

Dara is about wanting to meet someone. It is not feminine or masculine. It is more then a picture or a profile. It is digital dating for people who are comfortable with themselves and want to meet people who can be themselves. It is about meeting someone real and authentic.

I worked on Dara for just over a year. The project included, identity design, branding assets, brand guidelines and app development from a UI point of view.